Andrealiz Uy, Founder and CEO of AB Business Support Services, has been featured in Business Magazine UAE. The interview covers her journey into entrepreneurship and the thinking behind the company she started in 2022.
“What if the biggest challenge in business isn’t a lack of people, but how everything works together?”
After more than 15 years in operations, Andi says this is the lesson that has shaped how she approaches business and leadership.
From operations leader to founder
Andi built her career at Accenture, moving through customer service, finance and order management. She went on to lead language services operations across Asia Pacific, then served as Director of Operations for a US-based travel company. That experience still shapes how she approaches client needs today.
Understanding the work first
The feature describes her view that good outsourcing starts with understanding the client’s work, then putting the right people together with better processes to solve a specific business problem.
One example: a client had years of backlogged accounts payable and disorganized records. The team set up timely payables processing, which cut late-payment penalties, then reconciled accounts receivable, brought overdue billing up to date and helped collect outstanding payments, improving the client’s cash flow.
Technology with human judgment
AB Business Support Services also builds workflow automation and AI tools for clients. Andi led the rollout of AI agents that answer routine customer questions, while more complex issues go to the team. As the magazine puts it, her approach “combines automation with human judgment and personal attention for complex situations.”
What comes next
As the company grows, Andi’s focus is on keeping the close, responsive service clients rely on, while helping them take on more as their businesses expand.
A little glimpse into the story behind what we’re building.
